Mint will offer free admission to hotel guests as part of UNLOCK ART™ program
The Mint Museum has partnered with uptown Charlotte’s newest hotel, Le Méridien Charlotte, to offer free general admission to its guests as part of the company’s UNLOCK ART™ program.
Le Méridien Charlotte, which celebrated its opening at a ribbon cutting event Thursday morning, announced the partnership at a gathering that included representatives from the Charlotte-Mecklenburg Arts & Science Council and Visit Charlotte, the tourism arm of the Charlotte Regional Visitors Authority. The partnership is in recognition of the Mint’s growing importance as a tourism amenity for the Charlotte market. Hotel guests may gain free general admission at Mint Museum Uptown at Levine Center for the Arts by presenting their artist-designed key card, a card that opens the door to more than just the guest room. The hotel is just a few blocks’ walk from the recently renovated hotel property at the corner of McDowell and Stonewall Streets.
“Internationally, Le Méridien has a focus on the arts and attracts a clientele who enjoy visiting art museums. For us, the partnership made sense as a way of luring more travelers looking for something to do in their spare time and introducing them to some of what Charlotte has to offer,” said Leigh Dyer, Director of Public Relations and Publications for the Mint.
For more information about the partnership, visit lemeridiencharlotte.com/mint-museum-uptown.
Le Méridien, the Paris-born hotel brand currently represented by nearly 100 properties in more than 35 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. With more than 80 of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le Méridien provided a strong international complement to Starwood’s then primarily North American holdings at the time of purchase. Since then, Le Méridien has gone through a brand re-launch, which included a large scale hotels product consolidation and redefined brand strategy. Through creation of the LM100 artist community, Le Méridien has transformed numerous guest touch points, thus bringing unique, interactive and curated experiences to its guests. Plans call for dynamic expansion of Le Méridien Hotels and Resorts within the next five years, concentrating on markets in Asia-Pacific and the Americas. Le Méridien recently opened new hotels in Charlotte (North Carolina, USA), Tampa (Florida, USA), Chicago, Cairo, Bali, Atlanta, Dallas, Istanbul, Oran (Algeria), Zhengzhou (China), Arlington (Virginia, USA) and Santa Monica, (California, USA), and will open in the next 12 months in Bangkok, New Orleans, Mahabaleshwar (India), Gandhinagar (India), Dhaka (Bangladesh), and Indianapolis (Indiana, USA). For more information, please visit leMéridien.com or facebook.com/leMéridien. Follow @LeMéridien Hotels on Instagram and Twitter.